8legs Racing is a three car team based out of Ottawa, Ontario, now entering our fourth year of competition in the Castrol Canadian Touring Car Championship.  We are actively pursuing companies who are interested in an opportunity to become a team sponsor for 2010 and future race seasons. Now, more than ever, motorsport offers one of the most unique opportunities to promote and sell products and services. As 8legs Racing promotes your company through brand exposure and VIP insider access, you take advantage of the most cost-effective advertising and marketing available today.  

Racing has a huge following, both on and off the track. Racing fans are strongly loyal to the sponsors and products advertised by their favourite drivers and teams. Fans associate the purchase of sponsors' products or services with the personal support of "their" driver or team.  As a business partner to the 8legs Racing team, your company and brand will be promoted to an estimated 250,000 fans over 8 weekends, including the highly anticipated Grand Prix de Trois-Rivieres, the Honda Indy Toronto, and the Canadian Grand Prix in Montreal.

In return for your sponsorship investment, 8legs Racing will give you excellent exposure opportunities. Examples of how we will help you connect with the race fans may include (but are not limited to) the following:

• At the track: Your branding displayed before, during and after a race
• Driving/pulling the race car haulers on the highway to and from 8 weekend events
• Car shows and company events with the cars and or drivers/team
• Media: Print and web-based publications, including race reports, interviews, and features
• Website link and exposure on the 8legs Racing team website

In addition, VIP access to the race paddock, including hospitality services, will be made available to you and your clients.  Imagine treating a prospective client to a day at the race track, cheering on YOUR personal race team to the finish line, followed by champagne and snacks with the drivers and crew!  As Title or Gold Sponsor for 8legs Racing, this is just one of the many benefits!

Advertising in motorsport has proven itself time and time again as a successful and exciting investment for many businesses across the country and around the world.  We encourage you to review the rest of this sponsorship proposal to see how you can be part of the 8legs Racing success as we cross the finish line, and how we can help your business grow!

Quick Facts

•Amateur racing membership base has doubled since 2002 in Ontario alone.
 SOURCE: Canadian Automobile Sport Clubs Ontario Region, Annual Report 2006

•Automotive aftermarket industry has increased to $28 billion due to the popularity of touring cars and the ability to tune them.
SOURCE: Automotive Aftermarket Industry Association

•Number of professional sportscar events and their attendance has increased every year since 1997.
SOURCE: ALMS Media Guide

•Recent construction of new state-of-the-art racing facilities in Ontario (Calabogie Motorsport Park near Ottawa) and Quebec (ICAR near Montreal).

•In 2009, over 500,000 fans were reached through 24 different in-market events such as charities, car shows, street parties, trade shows and contests attended by CCTCC race teams.